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Luís Filipe Lages
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Luís Filipe Lages
Professor Catedrático na Nova SBE. Criou o VCW-Value Creation Wheel (www.ValueCreationWheel.com). Para além de outras publicações, o seu trabalho já foi publicado em vários jornais internacionais, como Journal of International Business Studies, Journal of Retailing, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, International Business Review, Journal of International Marketing e International Marketing Review.
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