Did you know that at this exact moment you are losing customers who are looking for your products and can't find them? It is true; Research is one of the main online activities of users, and the search for information currently makes a very relevant part of the consumer's decision even before reaching your website, store or having any contact with your brand.
Author Miguel Maio | Reading time 2 minutes
“Facts do not cease to exist simply because they are ignored.”
This quote by Aldous Huxley conveys very well the barriers that affect digital businesses when it comes to web analytics or search engines.
Imagine the cost of having a website that is not found by anyone who is searching for your business? How, where and why are your digital customers escaping you? And, worse, do you know what decisions could turn the situation around?
Captivating a user is an evolutionary process and knowing how to approach him at the right time and context is crucial for business success. Even more important, it is knowing what mistakes to avoid so that they don't cost you, customers.
1st Mistake: Your communication does not match what users are searching for
Have you ever thought that houses are “rented”, but users are searching “how to rent houses”? And that brands want to "sell" but consumers want to "buy"? This mismatch between supply and demand is usually a semantic battlefield fought in search engines - and where those who manage to put themselves in the opponent's mind win.
2nd Mistake: Your website is not mobile and part of your business is done on mobile
Are your consumers on mobile devices and is your website a nightmare when navigating from a smartphone? Don't think that the consumer will remember to return to your site when they return to the desktop. The likelihood is that he will immediately move on to the next search result - and this if Google itself does not harm your website's search ranking.
3rd Mistake: Creating irrelevant content for what your users are looking for
Most users are looking for answers. If your website does not help to respond and guide users to solutions, they will look for them on other websites. Possibly, those of your competitors.
4th Mistake: Not looking at your website's web analytics/search console data and setting goals to be overcome
By not aligning business goals with digital metrics, sooner or later you will see that it has stagnated. If you set small goals, you will see that step by step you will be able to overcome yourself over time.
5th Mistake: Not being pragmatic
Being able to test, experiment and evaluate new approaches will improve results and take lessons that will not translate into future mistakes.
Attention, it is important to note that when we talk about data, big data and tools like web analytics, we forget that we may already have the data necessary to make decisions. However, without defining a strategy for online, the data is of little use because we will be unable to implement concrete actions.
