Nova SBE Professor Luís Filipe Lages won the 2018 American Marketing Association Research in Excellence Award after studying more than 500 exporting companies in Portugal.
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Luís Filipe Lages, Full Professor at Nova SBE with extensive experience in executive education, won one of the most important awards worldwide in the Marketing field, the 2018 American Marketing Association Research in Excellence Award. This award recognizes the impact of his research on Portuguese exporters on global marketing over the last decade.
In 2008, Luís Filipe Lages alongside Sandy Jap, from Emory University, and David Griffith, from Michigan State University, published an article in the Journal of International Business Studies entitled “The role of past performance in export ventures: a short-term reactive approach”. That article earned him an AMA Global Marketing SIG Research in Excellence Award that "recognizes an exceptional article published in a globally recognized and respected magazine that has made a significant contribution to the global marketing literature over the past ten years".
For the researcher, this award is particularly special because it took 10 years for the scientific community to accept this disruptive idea. According to Nova SBE Professor, "this work calls into question previous work that assumes that managers are proactive and that performance is a strategy consequence". This idea of looking at the relationship between business strategy and performance as something dynamic is at the Value Creation Wheel (VCW) origin, a business tool created by the researcher.
VCW has helped organizations from more than 20 countries to solve their challenges over the last decade. For this reason, its components have been taught in renowned schools, from MIT to the City University of Hong Kong, receiving coverage from major international media, such as Harvard Business Press, Time and Wall Street Journal.
The award ceremony will take place in August, during the American Marketing Association conference in Boston.
