Professors and guest speakers from the Leading Digital Transformation program explain, in the first person, the meaning of this challenge for professionals and companies.
Watch video | Video time 5 minutes
"Digital Transformation ... or we learn to deal with it and use it to our advantage, or we will be left irremediably behind. And as I think this is not an option, we are forced to open our heads and realize where we have to invest."
For Luís Rodrigues, CEO of Nova SBE Executive Education, this is one of the key challenges for today's executives that could not be ignored by Nova SBE Executive Education. It is from this need that the program Leading Digital Transformation is born, which includes Nova SBE professors and executives invited by their solid experience to face the digital transformation of their companies.
In Luís Rodrigues words, the program intends to "give a perspective on all areas and all processes" so that the participants understand how any company, from start-ups to more traditional ones, can use this whole new world to enhance its activity, reaching new markets, new customers and growing steadily.
In the perspective of Gonçalo Marques Oliveira, COO and Executive Director at Traquilidade and speaker in the program, "digital introduces a new speed, experimentation, error and for that, we need organizations prepared to work at these two speeds".
Digital also introduces "exponentially accelerating relations, at the same time that we shorten them and make them closer", according to Vera Pinto Pereira, Executive Director at EDP and speaker in the program. And this acceleration "profoundly changes the paradigm of the relationship with the client, the pace of innovation with the client and the client's perception of us".
In Manuel Lopes da Costa words, co-coordinator of the program, it was designed to offer "two essential components: an academic component that reinforces your scientific knowledge and a practical component". Miguel Moreira, also coordinator, explains this decision by saying that "digital today is less theoretical and more practical: you learn by doing".
To respond to the practical aspect, top managers from several companies that are undergoing digital transformations were also invited. Their mission is simple: talking to participants, sharing their battles and answering questions in an almost intimate environment. Besides, study visits will be held in which participants will have immersive technological experiences.
According to Miguel Moreira, "this is a combination that the market is not responding to today".
As guest speakers, the program also includes the participation of Antonoaldo Neves (CEO at TAP), Manuel Eanes (Executive Director at NOS), Bernardo Correia (Country Manager at Google), Rogério Campos Henriques (Executive Director at Fidelidade), Daniel Amaral (Executive Director at Brisa) and Carlos Oliveira (CEO at HCCM, Executive Director at AIP and Chairman at MONERIS).
Leading Digital Transformation is both a program and a challenge that each speaker and professor interprets differently. But it is the convergence of opinions and stories that creates value and, by Luís Rodrigues' words," to lead the digital transformation is to embrace the future, pure and simple".
