Blog Nova SBE Executive Education | Opinion Articles

How long does a minute last?

On July 16^th, 1962, French geologist, Michel Siffre, handed over his wristwatch before going...

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From chaos to order

This article was written as part of a partnership with the Nova SBE’s student community, which...

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Pandemic: The transformative power of vulnerability

It is within our vulnerabilities that we can find the key to overcome barriers, accessing a...

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Prospecting in pandemic times: 5 things we can learn

These days the big question in the minds of most commercials has been: Should I be prospecting...

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8 book suggestions to reflect on

Nowadays, as we are expected to stay at home to stay safe, it is a good time to free your mind...

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Should you stop advertising during the pandemic?

The pandemic impacts companies in different ways. The best marketing communication approach for...

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