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Where should an e-Commerce team report to?
The importance of e-Commerce is gradually being recognized by more business organizations....
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Once upon a time, there was a brand named Nova SBE
This is the story of Nova SBE's new brand, written in the first person.
Author:
Paula Delgado
...
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Is there room for live events in the digital era? Yes, and more room than ever
We are part of an era where knowledge, institutions and people are accessible from anywhere in...
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Do you have a social media strategy? It is probably wrong
Social media is an essential tool for marketing campaigns, but never their starting point. A...
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The new power of the consumer
Technology has always been a force of change. What appears to me to be the most significant...
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Eataly and the retail experience: re-imagining the store
For many consumers, in many categories and locations, the store plays a valuable role as a...
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