On World Book Day, we asked our Professors to present us with a reading recommendation. If you still don't know what your next reading companion will be, maybe this is the perfect day to choose.
Reading time 7 minutes
Value: The Four Cornerstones of Corporate Finance by Tim Koller, Richard Dobbs and Bill Huyett
Recommended by Paulo Soares de Pinho
Coordinator of the Corporate Finance Postgraduate Program
While it is easy to find a book on corporate finance, few offer the kind of information managers need to help them make important decisions day after day. This book explores the heart of corporate finance without getting bogged down in numbers and is intended as an accessible guide to its concepts and tools. Enriched with expert learning from McKinsey & Company, the book presents a qualitative approach to what the authors consider to be a lost art.
Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale a Successful Ecommerce Business by Tanner Larsson
Recommended by Rui Francisco
Coorienator of the 360º e-Commerce Management Program
As a whole, the e-commerce industry is old and outdated. Most online business owners still do things like the early days, and this is a recipe for disaster. It takes much more than building a store, filling it with products, and driving traffic - it takes developing your brand, your business, and your brain. This book comes as a handbook to capitalize on this evolution. It is literally the step-by-step model for building a successful and highly profitable e-commerce business, where the private community is the support group that will help you along the way.
Bedtime Stories for Project Managers: And others with trouble sleeping by Marisa Silva
Recommended by José Crespo de Carvalho
Professor in the Applied Project Management
Each project is a story to be told, with its own characters, a more or less complex storyline, a couple of usual (or unusual) setbacks, and a story lesson to remember in future projects. Sometimes you have to step back and remember the basics to get a fresh perspective on a very familiar topic. This book is, therefore, aimed at project managers, executives, PMO members, coaches, facilitators or anyone interested in gaining a new perspective on project management.
Contagious: Why Things Catch On by Jonah Berger
Recommended by Nuno Moreira
Coordinator of the Doing Digital Program
If you said publicity, think again. People don't hear advertisements, they hear their co-workers. But why do they talk about certain products and ideas more than others? Why are some stories and rumors more contagious? And what makes online content go viral? Wharton marketing Professor, Jonah Berger has spent the last decade answering these questions. He studied why New York Times articles are on the top list, why certain products create word-of-mouth, and why social influence shapes everything from the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Find out how six basics make every sort of contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
The Fourth Industrial Revolution by Klaus Schwab
Recommended by João Silveira Lobo
Coordinator of the Value-Based Management Program
In this book, reputed economist Klaus Schwab, founder, and CEO of the World Economic Forum explains that we have the opportunity to shape the fourth industrial revolution, which will fundamentally change the way we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any we have experienced before. Characterized by a range of new technologies that are merging the physical, digital and biological worlds, their developments affect all subjects, economies, industries, and governments, and ultimately challenge the meaning of human being.
Thinking, Fast and Slow by Daniel Kahneman
Recommended by Luís Almeida Costa
Coordinator of the Intensive Management Program
This book is an international bestseller written by Daniel Kahneman, a reputable psychologist, winner of the Nobel Memorial Prize in Economics. The author gives us a guided and innovative tour of the mind, explaining the two systems that guide the way we think. System 1 is fast, intuitive and emotional. System 2 is slower, more deliberative and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive bias on everything from playing the stock market to planning the next vacation, can only be understood if we know-how. Both systems shape our judgments and decisions.
What Works: Gender Equality by Design by Iris Bohnet
Recommended by Filipa Castanheira
Coordinator of the Applied Management Program
Gender equality is a moral and corporate imperative. But unconscious prejudice does not allow us to advance and eliminating the stereotype of one's mind is difficult and expensive. Behavioral design offers a new solution. In this book, Iris Bohnet shows that by influencing organizations rather than individuals, we can make smart changes that make big impacts - often at low cost and high speed.
The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth by Eric Ries
Recommended by António Marinho Torres
Professor in the Nova - WPP Digital Week Program
The author of the best-selling The Lean Startup presented us with a new book based on stories of transformations in multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech companies like Airbnb and Twilio. Eric Ries introduces a new framework for business management: a comprehensive approach that drives innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers, and entrepreneurs at any level. It's a revolutionary approach to incubating big ideas, turning teams into startups and inspiring the reader to think like an entrepreneur.
Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World by Don Tapscott e Alex Tapscott
Recommended by Afonso Eça
Coordinator of the Financial Markets & Risk Management Postgraduate Program
Blockchain is the ingeniously simple technology that powers Bitcoin. But it is much more than that! It's a public book that everyone has access to, but no one controls. It enables companies and individuals to collaborate with unprecedented confidence and transparency. It is cryptographically secure but fundamentally open. And soon it will be everywhere. In this book, Don and Alex Tapscott reveal how this breakthrough technology will shape the future of the world economy, dramatically improving everything from healthcare records to online voting. Brilliantly researched and highly accessible, this is the essential book about the next big paradigm shift.
Leading the Board: The Six Disciplines of World Class Chairmen by Andrew Kakabadse and Nada Kakabadse
Recommended by Duarte Pitta Ferraz
Coordinator of the Corporate Governance: Boards Leadership Program
Being president of a company is the top job. Forget the hyperbole and the worship of heroes surrounding CEOs is the president of the world who takes the corporate reins. In fact, it is the presidents who hire and fire CEOs, and no wonder some CEOs decide to neutralize the president by combining the two roles. This book provides a unique and powerful insight into what it takes to succeed as a president of a modern organization. Based on global research, academics and business consultants Andrew and Nada Kakabadse reveal the six subjects of the presidency.
The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World by Pedro Domingos
Recommended by Leid Zejnilović
Coordinator of the Data Science for Managers Program
Algorithms increasingly drive our lives. They find books, movies, jobs (and even partners) for us, manage our investments and discover new medicines. These algorithms learn from the data trail we leave in our new digital world. Like curious children, they watch, imitate and experience them. This book emerges as the bible of the data religion. It is an essential guide for anyone who wants to understand not just how the revolution will happen, but how to be at the vanguard.
Contabilidade e Controlo de Gestão: Teoria, Metodologia e Prática[Accounting and Management Control: Theory, Methodology, and Practice] by Maria João Major and Rui Vieira
Recommended by Maria João Major
Coordinator of the Performance Measurement & Management Control Program
A management control handbook that explores the theoretical paradigms of accounting research and explains the multiple roles of controllers in organizations. This book also frames recent developments in accounting and management control in the research and history of subjects. The last chapters focus on performance mediation and enterprise resource planning systems.
Screw It, Let's Do It: Lessons In Life (Quick Reads) by Richard Branson
Recommended by Luís Filipe Lages
Coordinator of the VCW Framework Program
In this book, Richard Branson, founder of Virgin, shares some of the secrets and learning that helped him in his working life. Based on Gaia Capitalism, the author invites us to take stock of the environmental impact of our actions and explains why it is up to large companies, such as Virgin, to lead the way with a more holistic approach to business. The author also explains how he intends to take his business and ideas to a new level and in new areas, using Virgin Fuels launch as an example.
